Savory Snacks Market Size, Share, and Trends 2025 to 2034

Revenue, 2024

USD 212.10 Bn

Forecast Year, 2034

USD 359.71 Bn

CAGR, 2025 - 2034

5.42%

Report Coverage

Global

What is the Savory Snacks Market Size?

The global savory snacks market size is valued at USD 233.84 billion in 2025 and is predicted to increase from USD 245.53 billion in 2026 to approximately USD 359.71 billion by 2034, expanding at a CAGR of 5.42% from 2025 to 2034.

Savory Snacks Market Key Takeaways

• Asia Pacific dominated the savory snack market in 2024.
• By Distribution Channel, the hypermarket segment held the largest share of the market in 2024.
• By product, the potato chip segments dominated the global market in 2024.
• By product, the nuts and seeds segment is projected to grow rapidly in the market in the future years.

Market Size and Forecast

• Market Size in 2025: USD 233.84 Billion
• Market Size in 2026: USD 245.53 Billion
• Forecasted Market Size by 2034: USD 359.71 Billion
• CAGR (2025-2034): 5.42%
• Largest Market in 2024: Asia Pacific
• Fastest Growing Market: North America

Market Overview

Savory snacks come in variety of backwards and in different forms. They are either processed or fresh. Savory snacks are items that are designed to be extremely satisfying and portable. This form of food is convenient option which is not extremely perishable due to the usage of sweeteners and preservatives. Pretzels, popcorn and peanuts are the snacks that have come from America Pretzels became extremely popular across the globe as this is a famous American pastime. There are different types of savoury snacks like potato chips muffins, frozen berries, Donuts, dried fruits, cookies, crackers, tortilla chips, cheese puffs, yogurt and mixed nuts.

During the pandemic the restrictions on movement and disruption of supply chain had resulted in bottlenecks in this industry. There was a great demand for savoury snacks for all the people working from home but the demand was not fulfilled by any of the convenience stores. In order to cater to the increasing demand for savory snacks many major market players had resorted to the online platform. This online platform provided a great opportunity for the growth of this market. Due to a growing awareness among the consumers and easy availability of healthier snacks option this market is facing challenges for its growth. In the recent years there has been a demand for low fat and low sodium content in the savory snacks and this is restraining the growth of the market. The growing awareness among the consumers is demanding transparent labels in order to identify the contents of the savory snacks. It is becoming extremely difficult to capture the market where the population is growing picky of what they consume.

Growth factors there are a great demand for savoury snacks which contain high amount of protein. Protein helps in satisfying the hunger and it also adds weight loss. Protein content in these savory snacks we will be able to support healthy aging and provide nutrition to the body. Consumers are also seeking meat based snacks which provide good amount of protein. Meat based products are occupying a larger shell space across many stores due to a growing demand for these products. The overall market for savory snacks is expected to be driven by this meat based segment during the forecast period. Increasing demand for on the go snacking is also one of the factors for the growth of this market. Health awareness amongst the population is creating a demand for low sugar products. Many major market players are finding innovative ways two offer products that are high in protein and less in sugar content. Wide range of flavors, attractive packaging, transparent label and addictive taste are the other factors that are driving the growth of this market. Market players are manufacturing new variants and offering products with new ingredients in order to cater to changing consumer preferences across the globe. Increasing urbanization and busy lifestyles of dual households has made a major change in the eating habits of the consumers. There is a growing demand for convenient Snacks and this will continue to grow during the forecast period.

Market Outlook

• Industry Growth Overview: The savory snacks market is witnessing robust growth, driven by increasing consumer demand for convenient, ready-to-eat foods and diverse flavors. Innovations in healthier options, premium products, and expanded retail and e-commerce channels are accelerating global market adoption.
• Sustainability Trends: There is a strong focus on eco-friendly sourcing of ingredients, reduced energy consumption during processing, and recyclable or biodegradable packaging. Companies are adopting plant-based and responsibly sourced ingredients, minimizing food waste, and implementing circular supply chain practices to enhance environmental responsibility and meet consumer expectations.
• Global Expansion: The savory snacks market is expanding globally due to rising urbanization, changing consumer lifestyles, and increasing demand for convenient, flavorful, and healthier snack options. Growth is supported by innovative product launches, e-commerce expansion, and investments in modern retail and distribution networks across emerging and developed regions.
• Major investors: Major investors in the market include venture capital firms, private equity, and multinational food corporations such as PepsiCo, Mondelez International, Kellogg Company, and Nestlé. They fund product innovation, expansion of production facilities, marketing initiatives, and distribution networks, thereby accelerating market growth and supporting the development of the global and regional snack industries.
• Startup Ecosystem: The market's startup ecosystem is thriving, driven by innovative small and medium enterprises focused on healthier, plant-based, and functional snack options. Startups leverage e-commerce platforms, direct-to-consumer sales, and social media marketing to reach consumers, while attracting investments and partnerships that support product development, sustainable packaging, and expansion into regional and international markets.

Key Factors Influencing Future Market Trends

• Health & wellness trends: The increasing consumer awareness surrounding healthy eating has led to additional demand for snacks that contain less fat, salt, and calories and are made with natural or functional ingredients (whole grains, legumes, plant-based protein).
• Flavor innovation: Unique and bold flavor profiles- including international cuisine, spicy blends, and fusion flavor influences help brands differentiate themselves and attract curious and adventurous consumers.
• Convenience and on-the-go consumption: As lifestyles get busier, consumers are looking for more portable, re-sealable, and ready-to-eat snacks, especially those that are deemed tasty and substantial.
• Sustainability and ethical sourcing: There is a growing trend among brands; consumers favor eco-friendly packaging, ingredient transparency, and sustainability regarding their snack food production.
• Digital marketing and growing e-commerce: The rise of online retail and focused digital advertising is allowing snack brands to find niche audiences, launch limited edition items, and work with influencers to create favorable visibility.

Market Scope

Product Insights

The potato chip segment will have the largest market share during the forecast period. The potato chips segment had dominated the market in the past and it will continue in future. There shall be a positive impact of the potato chip segment as the major market players generally offer potato chips with added flavors and better health benefits. Potato chips are a largely accepted savory snack across the globe. Potato chips happen to be the most favorite snack in most of the nations. The health benefits offered by potato chips is way better then most of the products available in the market. Potato chips are offered by many manufacturers in various flavors and in different packets that raised the market.

The nuts and seeds segment will also have a good amount of compound annual growth rate till the year 2034. As there is a growing demand for high protein snacks due to a growing awareness in the consumers this segment is estimated to grow well during the forecast period. Health conscious consumers are seeking healthier options which provide good amount of protein in order to suffice the hunger for a longer period of time. Nuts and seals provide healthy fats for the body which are extremely essential for weight loss. In the recent years there has been a major shift in the snacking pattern of many consumers due to the awareness. Consumers prefer nuts and seeds uh snacking items as they provide good amount of nutrition for the body and they are convenient and portable. Nuts and seeds also come in mixed packaging. These are sorted nuts and seals may include a mix of pumpkin, hemp and sunflower seeds. Many major market players are developing more innovative ingredients in order to cater two individuals with various health ailments. There are snacking bars offered for the health freaks visiting the gyms and also for people who are on a keto diet. There have been many acquisitions and mergers in this market. In order to expand the product portfolio by this savory snack brands are expanding internationally. Many major market players are offering plant based products in order to cater to the vegan consumers. There are many savory snacks made with the ingredients that are 100% natural. Another option is the baked vegan snacks and snacks which are free of gluten soy and nuts.

Distribution Channel Insights

The hypermarket distribution channel has held the largest market share 70% in the 2024. As there are a wide range of products which are offered by many companies with branded and private labels which are displayed on shelves across the hypermarkets and supermarkets is driving the growth of the market. Supermarkets and hypermarkets offer a large range of products off healthy, vegan, meat based products that are displayed for the people. The sales of Savoury snacks through the hypermarkets and supermarkets are also through the way of impulse shopping behavior. Savory snacks are also almost many times unplanned purchases for visits to the supermarkets for other reasons. All of these reasons are expected to drive the growth of the hypermarket and supermarket segment during the forecast period.

The online distribution channel segment is growing mostly after the pandemic. Post pandemic there has been a shift in the pattern of purchasing the snacks. Many consumers prefer the online mode. Major market players like Walmart target and Amazon are benefitting largely due to this shift.

Regional Insights

What Made Asia Pacific the Dominant Region in the Savory Snacks Market?

In the past the Asia Pacific region has had the largest market share in terms of revenue. India Japan and China are the countries which have the maximum consumption of Savory snacks in the Asia Pacific region. Growing awareness regarding healthy lifestyles and then and clean labels countries like Japan India and China are seeking better option in the snacks market. Other than increase in the childhood obesity in this region the market is becoming more aware of the effects of this savory snacks and resorting to snacks that are healthy or as compared to the other ones. Many consumers prefer popcorns and this snack is expected to have good revenue in this region as it is meeting the demands of for large base of consumers.

In the Asia Pacific region most of the working class population is seeking healthier snacking options as the working class people skip some of their meals and replace them with the snacking options available in the market. In order to cater to the growing demand of healthier snack options in the Asia Pacific region major market players are concentrating on bringing in innovative ingredients to satisfy these demands. The demand for savoury snacks is increasing in the European countries like Norway Germany Netherlands and Spain. By replacing whole meals with snacking options the European region is also one of the major market for the growth of savory snacks. The growing trend of vegan diets and plant based healthy options is driving the growth of the market in this region Consumers in the European countries are seeking transparent labels and low fat and low sodium snacking options. Increasing awareness about the availability of protein snacks which are extremely healthy for consumption is also creating a great demand for savory snacks in this region. Meat based snacks are also seeing a growth due to its protein content.

Most of the major market players in the savory snacks market are constantly developing new products and introducing new flavors in the market in order to capture the growing market. This also helps them in having a competitive edge due to the presence of a large number of competitors in the market. There are many mergers and acquisitions aiming to expand the business two international territories in order to capture the markets.

In Asia Pacific, China led the market owing to the increasing health consciousness, surge in disposable incomes, and the rise of e-commerce. Market players in the region are constantly launching new products with healthier options, using transparent labelling practices, and incorporating nutritious ingredients. Better-for-you snacks are the key segment gaining traction in the county.

North America Emerges as a Hotspot for Innovation and Growth in Savory Snacks

The savory snack market in North America is changing rapidly, with health-focused consumers looking for nutritious and convenient options. Potato chips still account for 61% of the savory snack market share, but nuts and seeds are the fastest-growing segment and represent the opportunity for higher-margin snacks because consumers looking for protein and healthy fats see nuts and seeds as sustainable sources. There is also increasing consumer demand for spicy flavors, and millennials and Gen Z are even more adventurous with flavor and snack pairings by using the internet and social media. Other innovations include baked snacks and fortified snacks to meet consumer demand for lower sugar and higher protein. Companies like Hershey are brave and have stated strong demand despite economic headwinds, while companies like PepsiCo have pivoted to meet changing consumer preferences by developing healthier versions of many snack favorites and also adding globally-inspired flavors.

In North America, the US dominated the market in 2024 by holding the largest market share, due to the growing need for healthier options, shifting consumer preferences, and the positive impact of cultural diversity. Moreover, consumers in the region are seeking snacks that give portability, convenience, and a variety of flavors. The rise of curious consumers is impelling market players to experiment with new ingredients.

How Big is the Opportunity for the Market in Europe?

Europe presents a significant growth opportunity in the savory snacks market due to rising consumer demand for convenient, ready-to-eat foods, the growing snacking culture, and the increasing preference for healthier, flavored snack options. Expansion of modern retail, e-commerce channels, and innovative product launches further drives market adoption across the region. The UK is a major contributor to the European savory snacks market because it has a deeply embedded snacking culture, strong consumer demand for diverse and innovative savory snack products, and a well established retail and online distribution network that supports quick product adoption.

How Crucial is the Role of Latin America in the Savory Snacks Market?

Latin America plays a crucial role in supporting the growth of the market, driven by increasing urbanization, rising disposable incomes, and changing consumer lifestyles that favor on-the-go snacking. The region's growing young population, expanding retail and e-commerce channels, and demand for innovative flavors and healthier snack options are driving market expansion. Additionally, local manufacturers are investing in production capacity and distribution networks to meet rising consumer demand. Brazil is a major contributor to the Latin American savory snacks market, owing to its large and growing consumer base, well‑developed manufacturing sector, and strong demand for bold‑flavored, locally adapted snack formats.

What Potentiates the Growth of the Middle East and Africa Savory Snacks Market?

The market in the Middle East and Africa is growing, driven by rising urbanization, higher disposable incomes, and changing consumer lifestyles. The growing demand for convenient, ready-to-eat snacks, the expansion of modern retail and e-commerce channels, and the introduction of innovative flavors and healthier options are driving market adoption across the region. Saudi Arabia is a major contributor to the MEA savory snacks market, as it captures nearly half of the region's market share thanks to a young, urbanized population and strong retail infrastructure.

Value Chain Analysis

• Raw Material Procurement: Purchasing the respective materials from dependable suppliers to provide an uninterrupted supply and maintain quality.
  Key Players: Blue Diamond Growers
• Processing and Preservation: Treating the base materials with modern techniques to produce snacks with the same flavors and longer shelf life.
  Key Players:PepsiCo (Frito-Lay), Kellogg Company, and Mondelez International
• Quality Testing and Certification: Performing safety and quality tests to comply with the regulations and expectations of the consumers.
  Key Players: FSSAI, ISO
• Packaging and Branding: Creating packaging that is protective, visually attractive, and eco-friendly, and at the same time, increases brand visibility.
  Key Players: PepsiCo and ITC
• Cold Chain Logistics and Storage: Using temperature-controlled systems to keep the freshness of both the ingredients and the products.
  Key Players: Lineage Logistics, Americold Logistics, and Snowman Logistics.
• Distribution to Retail and HoReCa: Making sure that products are delivered to the retail and food service network efficiently.
  Key Players: PepsiCo and Mondelez
• Retail Sales and Marketing: Making snacks known through the use of strategic campaigns and merchandising in the physical and online stores.
  Key Players: Amazon and online grocery services
• Waste Management and Recycling: Handling by-products and packaging waste by applying sustainable recycling and disposal techniques.

Top Companies in the Savory Snacks Market & Their Offerings:

• Calbee (Japan) – Produces a wide range of potato chips, corn snacks, and other savory products, catering to both domestic and international markets.
• ITC LIMITED (India) – Offers popular local savory snacks under brands like Bingo! andSunfeast, targeting India's growing snack consumer base.
• Mondelez International (US) – Markets global savory snack brands such as Ritz,BelVita, and others, focusing on innovation and distribution in multiple countries.
• PepsiCo (US) – Produces iconic savory snack brands like Lay's, Doritos, and Cheetos, with a strong global presence and extensive distribution network.
• Kellogg Co. (US) – Offers a variety of savory snacks including crackers, pretzels, and extruded products, targeting both retail and convenience channels.
• General Mills Inc. (US) – Manufactures savory snack products like Chex Mix andGardetto's, focusing on innovative flavors and ready-to-eat options.
• Nestle SA (Switzerland) – Produces savory snack products under various brands, emphasizing quality, health-conscious options, and international market reach.

Other Major Companies

• Grupo Bimbo (Mexico)
• Hain Celestial (US)
• Universal Robina Corporation (Philippines)
• The LorenzBahlsen Snack-World GmbH & Co KG Germany (Germany)
• Campbell Soup Company (US)
• Old Dutch Foods Inc. (US)
• Amica Chips S.p.A. (Italy)
• Blue Diamond Growers (US)
• Conagra Brands (US)
• The Kraft Heinz Company (US)
• Mars, Incorporated (US)
• Tropical Heat (Kenya)
• Intersnack Group GmbH & Co. KG (Germany)

Segments covered in the report

By Product

• Potato chips
• Extruded snacks
• Popcorn
• Nuts & seeds
• Puffed snacks
• Tortillas
• Other products (fruit & vegetable chips, and pretzels)

By Distribution Channel

• Hypermarkets & Supermarkets
• Convenience Stores
• Online
• Others

By Flavor

• Roasted/Toasted
• Barbeque
• Spice
• Beef

By Category

• Baked
• Fried
• Others

By Region

• North America
• Latin America
  
• Europe
  
• Asia-pacific
  
• Middle and East Africa